Visual elements like colour palette, font style, shapes and symbols help to engrain your brand in the minds of customers. ![]() There are three key factors to consider that can help or hinder your brand association: Is an office administrator using the most recent logo in their email signature? Did the latest social media graphic use the correct, on-brand fonts? All of these branding cues make a huge difference in the long run, which is why everyone needs a solution to ensure access to the right brand assets - all the time. This means that everyone at the company has access to the same tools. To do this, brand consistency is absolutely necessary at every level. Stringent and thorough training processes can help ensure employees and other representatives understand how to portray the brand effectively.Īside from customer experiences, logos, graphics and colors are a fantastic way to entrench your brand into a customer’s mind. According to BMB, other factors aside from the product or service itself include memories of past interactions how the memories made them feel locations to find the products or services and influencers who have endorsed the brand. It's important to understand that people associate brands with a vast array of memories, emotions, and other elements. How Do You Build Positive Brand Association? There are plenty of solutions out there to move past these kinds of branding pain points, such as a digital asset management solution (DAM). These challenges can all eventually become detrimental to a brand.
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